Digital Marketing
Digital Marketing Course Overview
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Digital Marketing Training in Thane
Welcome toMy Choice Career! We are a leading training institute in Thane, Maharashtra that specializes in teaching Digital Marketing. Whether you’re a beginner or an experienced professional looking to enhance your skills, our comprehensive courses are designed to cater to all levels of proficiency.
Our Digital marketing course is an exclusive training program designed to help students master the Digital Marketing strategies and practices followed in the Digital Marketing field. We make sure all the bases are covered in our course curriculum, covering topics such as SEO, SEM, Crawling, Indexing, Paid Ads, Keyword Research and Analytics, On-Page SEO, Off-page SEO, Technical SEO, Link Building, Blog Marketing, Content Marketing, Competitor Analysis, Video Marketing, Mobile Marketing, Social Media Marketing, Email Marketing etc. In addition,My Choice Career helps you in your job search by providing top-quality placement training and assistance.
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About Course
Course Highlights
- A comprehensive courseware curated to meet the global requirements of the industry.
- Courses are framed by industry experts with more than a decade of experience in the field of Digital Marketing.
- An ideal mix of theoretical alongside practical knowledge is imparted to students, providing a holistic learning experience.
- The fee structure of the courses are made affordable for candidates from all sectors. Installment payment options are also available.
- Flexible batch timings - Weekend, Weekday & Fast track, makes it convenient for candidates attending the classes.
- My Choice Career has tie-ups with over 1500 companies with heavy demand for Digital Marketing professionals, so you can get jobs in any of these companies once you complete the course.
- Placement assistance and training are provided at the end of the Digital Marketing Courses in Thane through our dedicated placement cell.
- A globally recognized certification of completion is provided at the end of the course.
Curriculum
Module 1: Digital Marketing Landscape
- Digital Marketing Overview
- Campaign Goals
- Important Digital Marketing Channels
- Knowing to Develop Digital Marketing plan
- Digital Marketing vs Traditional Marketing
Module 2: Mastering SEO
- Introduction for Search Engines
- What is Crawling
- What do you mean by Indexing
- Other Search Engines vs Google
- Paid ADS vs SEO
- White Hat, Grey Hat, and Black Hat SEO
Module 3: Keyword Analysis and Research
- Deep research on potential keywords
- Google keyword and Planner tool
- Searching other keywords from Google Auto detection
- Finalization of Money keywords
Module 4: On-Page Optimization
- Basic of HTML
- Significant HTML Tags
- META Desc, Title, H1
- Keyword Prominence
- Keyword Density
- Content Optimization
- Content-Length
- Content Freshness and Uniqueness
- Quality of Content
- Image optimization
Module 5: Technical SEO
- URL Length
- URL Structure
- Page Speed Analysis
- 301 Redirects
- Robots. TXT
- Sitemaps.XML
- Internal Linking
- Schema.org
- Significant Schemas to be implemented
Module 6: Off-page optimization
- Google PageRank
- Indicators measurements like PA and DA
- Adding the Moz Bar Chrome Extension
- Importance of Backlinks
- Techniques of Backlinks
- Social BookMarking
- Forum Participation
- Web 2.0
- Article Submission
- Blog Commenting
- Classifieds
- Directory
- Video Submission
- Press Release
- Infographics
- Guest Posting Blog
- Answering sites
- Social Media websites
- Industry Roundup
- Audio Sharing Sites
- Business Listing Websites
Module 7: Advanced Link Building
- Do-Follow Links
- Link Wheel
- Referral Links
- Link Exchange
- Link Juice
- Link Pyramid
- No-Follow Links
Module8: Google Algorithm Updates
- Panda Algorithm
- Caffeine Algorithm
- Penguin Algorithm
- Page Layout Algorithm
- EMD Algorithm
- Page Layout Algorithm
- Core Algorithm
- Mobile-Friendly Algorithm
- Other Recent Algorithm
Module 9: Blog Marketing
- Introduction to Blogs
- Creation of Blogs
- Attracting the Visitors
- Knowing and choosing the right topics to post
- Periodic Posting
Module 10: Content Marketing
- Creating the Original Content
- Knowing the Content Marketing Strategy
- Developing the Content Marketing Plan
- Deriving the Specific Audience
Module 11: Competitor Analysis
- Competitor Analysis Tools like SEMRush, Ahref, and SEOProfiler
- Competitor Links
- Competitor Traffic Analysis
- Detailed understanding of Ahref or other equivalent tools.
Module 12: Website Audit
- In Detail On-Page SEO Audit
- Page Speed Audit
- Content Duplication
- Console Warnings and Errors
- Google Penalty Check
Module 13: SEO Tools
- Ranker Tracker Tools
- Website Audit Tools
- Keyword Research Tools
- ON-Page Optimization Tools
- Backline Research tools
- Content Creation Tools
Module 14: Google My Business
- Creation of Google Listings
- Creation of Citations
- Reviews
- Periodic Posting of updates and their importance
- Handling the Negative Reviews
Module 15: Google Search Console
- Organic Performance
- Top Search Queries
- Important Performance Metrics
- Impressions, CTR, and Clicks
- Top Pages
- Use of Various filters
- Structured Data
- Coverage issue
- URL Inspection
- Mobile Usability
- Site Maps
- Logos, BreadCrumbs, and FAQS
- Security Issues
- Manual Action
- Links
- Legacy Reports and Tools
Module 16: Google Analytics
- Google Analytics Setup and User Analysis
Module 17: Mastering SEM
- Choosing Keywords
- Creating Campaigns
- Images Ad
- Video Ad
- Texted Ad
- Animated Ad
- Re-marketing
- YouTube Marketing
Module 18: Google Search Ad
- Creation of a PPC Campaign
- Quality Score
- Ad Rank
- Ad Groups
- Keywords
- Creation of Text Ads
- PPC Budgeting
- Negative Keywords
- Bid Management
- Extension SetUp
- Optimization of PPC Campaign
- Measuring the Key Metrics
Module 19: Google Display Ads
- Placement Targeting
- Interest Targeting
- Contextual Targeting
- Topics Targeting
Module 20: Remarketing Ads
- Dynamic Remarketing
- Standard Remarketing
- Remarketing lists for the search ads
- Email Marketing
- Video Marketing
Module 21: Video Marketing
- Video Optimization Introduction
- Creator Studio
- Video Platforms
- Creating Videos
- Youtube Channel
- Video optimization at an advanced level
- Playlist
- Youtube Analytics
- Best Practices
Module 22: Mobile Marketing
- SMS Marketing
- App Store Optimization
- Paid ads and Targeting Mobile
- Differences between Mobile Marketing and Web
- Responsive Websites
- Mobile Websites
- Creation of a Mobile Process: Hybrid Apps Overview and Native
Module 23: Whatsapp Marketing
- Installation of Whatsapp Business
- Configuration
- Auto Messages
Module 24: SMS Marketing
- Identifying the Vendors
- Promotional vs Transactional SMS
- Database
Module 25: Youtube Optimization
- Creation of Channel
- Finding Video Keywords
- Optimization of Video Title
- Optimization of Tag
- Creation of Catchy Thumbnail
- Description Hashtag
- Subscriber Link Optimization
- Youtube monetization
Module 26: Social Media Optimization
- Group Participation
- Event Creation
- Insight Reports
- Optimizing post with HashTags
- Creation of Social Media Profile and Twitter, Instagram, LinkedIn, and FB
Module 27: Social Media Marketing
- Various channels of Social Media
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- Instagram Marketing
- Growing Social Media Channels
Module 28: Facebook Marketing
- Facebook Page Optimization
- Facebook business manager and creation
- Campaign creation – Video, Event Promotion, Lead Generation, Post Reach increasing App store, and Pages like Ad
- Setup of Audience
- Creative Ad posting
- Bidding and Budgeting strategy
Module 29: Instagram Marketing
- Optimization of Instagram Business Profile
- Creation of Instagram Content Strategy
- Influencer of Instagram Marketing
- Bidding and Budgeting Strategy
- Instagram Paid Marketing in stories and feeds
Module 30: LinkedIn Marketing
- Optimization of the Linkedin company page
- LinkedIn Ads- Search, Image, InMail, Retargeting Ads, and Job Postings
- Bidding and Budgeting Strategy
Module 31: Twitter Marketing
- Twitter Marketing for the Reach of Brand
- Twitter followers
- Instream video ads
- App installations
- Retargeting the audience
- Bidding and Budgeting Strategy
Module 32: Email Marketing
- How does Email Marketing functions?
- Types of Email Marketing
- Opt-in Email Marketing
- Account setup for Email Marketing
- List Setup and Web Form
- Email Broadcast creation
- Auto Responders for setup
- Optimization of the increase inbox percentage
- Choosing the top email marketing tool such as Mailchimp
Module 33: Digital Marketing Certifications
- Google AdWords Certification
- Hubspot Certification
- Google Analytics Certification
- Youtube Certification
- Facebook Ad certification
Module 34: Quora Marketing
- AD Setup of Quora
- Audience Targeting
- Contextual Targeting
- Promotion of Answer
- Questions Training
- Audience Targeting
Module 35: Tik Tok Marketing
- Understanding what is Tik Tok
- Knowing more about the followers and likes
- Understanding the need for TikTok Ad
- Creating Campaign
- Placement Targeting – Helo App, Vigo, and Tiktok
- Audience Targeting – Interest and Retargeting
- Bidding and Strategy
Module 36 – Setting up the Powerful Websites using the WordPress
- Web Technologies
- Knowing Terminologies
- Domain Hosting and Registration
- Knowing HTML
- Installation of WordPress
- User Administration
- Setup of Website using WordPress
- Paid theme vs Free theme
- Selection of theme process
- Installing themes
- Changing themes
- Activating and Preview themes
Module 37: Lead Generation
- Knowing Lead Generation methods
- Becoming familiar with the landing pages
- Website vs Landing Pages
- A/B test for better lead generation
- Mastering the lead funnel
- Nurturing the lead process
- Practical classes of CRM for lead management
Module 38: Google AdSense
- Adsense policy
- Being approved by Google
- Best Practices followed in the AdSense Code Generation
- integrating the code for your blog
- Earning money through Adsense
- Improving the CTR
Module 39: Affiliate Marketing
- Knowing about the Affiliate Marketing
- Affiliate Marketing Portals
- Legal Policies
- Gaining the approval
- Tracking the Affiliate Codes
Module 40: Online Reputation Management
- Tools that are required for ORM
- SWOT analysis for ORM
- Brand conversation on listening
- Devising the ORM
Module 41: App Store for Optimization
Module 42: Conversion optimization
Module 43: Heatmap Analysis
Module 44: Achieving the goal in Digital Marketing
Mentors
Our Digital Marketing training program is led by seasoned industry professionals who bring a wealth of practical experience to the virtual classroom. Our mentors are dedicated to guiding you through the intricacies of Digital Marketing, providing insights into industry best practices, and offering career advice to help you succeed.
Course Objectives
- Getting to know the basics of Digital Marketing, its essential components and its importance in the modern business landscape.
- Know the goals and objectives of digital marketing campaigns, including how to set clear and measurable campaign objectives for different business scenarios.
- Learn to identify and differentiate between vital digital marketing channels, thereby gaining insights into their strategies, strengths, and applications.
- Learn to create a Digital Marketing Plan, including strategic planning, target audience identification, and campaign execution.
- Getting to know the fundamental concepts of Search Engine Optimization (SEO), including on-page and off-page SEO techniques.
- To thoroughly understand search engines, their functioning, and the importance of crawling and indexing in digital marketing.
- Getting a grasp of the knowledge of various search engines, with a focus on Google search engines and how SEO and paid advertising differ.
- Deep dive into SEO, covering white, black, and grey hat techniques, keyword analysis, and tools like Google Keyword Planner.
- Learn about on-page optimisation, including HTML basics, title tags, H1 tags, meta descriptions, keyword density, content quality, and image optimisation.
- Gaining insights into technical SEO aspects, such as URL structure, page speed analysis, schema, 301 redirects, sitemaps, and the importance of internal linking.
Testimonials
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Vinay Singh
“Best Azure training Institute in Thane. It really helped me to upgrade my skills with the help of trainer. I had a very good experience from this Institute. The concept is amazing. All thanks to My Choice Career”
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Live & Interactive Course Sessions
Our IT training program offers live and interactive course sessions, providing an engaging learning experience for participants.
Real-Time Professionals as Trainers
Learn directly from real-time professionals who serve as trainers, offering valuable insights and practical knowledge to enhance your skill set.
Interviews & Placement Assistance
Gain a competitive edge with our comprehensive training, including interview preparation and placement assistance to help you kickstart your career.
Live Projects
Apply your knowledge in real-world scenarios through live projects, ensuring a hands-on experience that sets you apart in the job market.
Certification
Earn a recognized certification upon completion of the course, validating your skills and enhancing your professional credibility.
Affordable Fees
We believe in providing quality education at affordable fees, making advanced IT training accessible to a wider audience.
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FAQ's
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Why should I opt for Digital Marketing atMy Choice Career?
- Industry leaders with more than 10+ years of experience in Digital Marketing platforms designed the Digital Marketing Course in Thane atMy Choice Career.
- MCC IT Training trains the students with a mix of theoretical and practical knowledge, making them understand and apply the concepts quickly.
- An Affordable Fee Structure with options for payment in installments.
- Flexible Batch timing for the students and the working professionals as well.
- 100% placement training and assistance is provided to students by the end of the course, including mock interviews and discussion of Digital Marketing Interview Questions and Answers.
- Globally recognized certification of completion is provided.
DoesMy Choice Career support me with Placements after the Digital Marketing Courses in Thane atMy Choice Career?
- MCC IT Training tie-ups with over 1500+ small, medium, and large scale companies. Most of those companies have job openings for various roles, such as Digital Marketing Executive, SEO analyst, etc.
- MCC IT Training has a Dedicated Placement Portal to support the students.
- MCC IT Training helps the students with mock interviews and group discussions and trains them professionally to take an interview.
Are the trainers well-equipped at the Digital Marketing Institute In Thane atMy Choice Career?
Trainers are Industry leaders with a decade of experience in Digital Marketing Platforms. Also, the Training faculty ofMy Choice Career are working professionals from the Marketing field and provide hands-on training to the students.
What should I learn before starting a course?
Just being clear with your basic concepts is enough before enrolling in the course,
- Basic English Knowledge – As the name suggests, the course teaches students about marketing on the Internet. They are taught to understand the different types of marketing strategies. Students need to hold at least basic English language knowledge.
- Basics of Computer Skills – To work online, you must have basic computer skills, including navigating around the desktop, working on a mouse, using keyboard shortcuts, and operating software applications.
DoesMy Choice Career training in Digital Marketing help me get my job?
Yes. A good understanding of digital marketing will give you an edge over others in today’s competitive world. Companies look for candidates who have some experience in digital marketing.